Say Goodbye to NAFTA: The USMCA is Now Here

Martin K. Behr, III
90 Minutes
Product Id:
6 months

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Price Details
$190 Recorded
$390 Corporate Recorded
Price Detail Options

The North America Free Trade Agreement (NAFTA) comprises Canada, the U.S. and Mexico, an agreement which has eliminated barriers to trade, promoted conditions of fair competition, increased investment opportunities, provided protection for intellectual property rights, and established procedures for the resolution of disputes. The United States-Mexico-Canada Agreement (USMCA), commonly referred to as the "New NAFTA," is essentially “NAFTA 2.0".

This webinar highlights and analyzes a number of key USMCA provisions, especially those that depart from comparable NAFTA requirements. The USMCA has been adjusted to include changes for automakers and textile producers, stricter labor and environmental standards, increased, intellectual property protections, and tougher digital trade provisions.

There are also fundamental changes affecting qualification, certification, and correction procedures, merchandise processing fee (MPF) refunds when filing the USMCA reconciliation entries, marking, rules of origin and much more - all of which will be addressed and explained.

Why you should Attend: U.S. Customs and Border Protection (CBP) has released the long-awaited USMCA Interim Implementing Instructions. This signals the transition from NAFTA to the USMCA.

The USMCA is on track for a July 1, 2020 entry into force. For many industries, changes from the NAFTA to the USMCA should prompt a review of strategic supply chain decisions.

For companies operating in the United States, selling into the United States or buying from the U.S. marketplace, knowing the USMCA provisions is a must.

You should attend so that you can take advantage of increased opportunities to better your competitors, increase your market share, save money, make money, and avoid costly penalties and fines.

You cannot afford not to attend if you and your company is involved in international trade with the U.S., Mexico and Canada.

Areas Covered in the Session:

  • USMCA and its implementation
  • USMCA and its relationship with NAFTA
  • Key provisions
  • MPF refunds and post-import claims
  • NAFTA marking rules limitations
  • New process for claiming and correcting USMCA benefits
  • Origin verification procedures
  • Automotive origin rules
  • Textile and apparel rules
  • CBP Form 434

Learning Objectives:
  • To learn about the important provisions of the USMCA, which cover a wide range, including automotive, textile and agricultural products, manufactured products, labor conditions, digital trade etc.
  • To learn how to negotiate he fluid environment that companies now find themselves in when dealing with international trade among the parties to the USMCA
  • To learn what to benefit from
  • To learn what should be avoided
  • To learn how to avoid trouble and costly fines and penalties

Who Will Benefit:
  • Importers
  • Exporters
  • Customs officers
  • Customs brokers
  • Insurance companies
  • Surety companies
  • Pharmaceutical companies
  • Healthcare companies
  • Defense contractors
  • Financial companies
  • Banks
  • Transportation providers (rail
  • air ocean trucking)
  • Legal
  • Paralegals
  • Manufacturers
  • Investigators
  • Accountants
  • CPAs
  • Financial Advisors
  • International trade consultants
  • Federal and state and local government contractors
  • Warehouse operators

Speaker Profile
Martin K.Behr, III is a customs and international trade lawyer admitted to practice in New Jersey, New York and Pennsylvania, and before the U.S. District Court for the District of New Jersey and the U.S. Court of International Trade. Martin received a Bachelor of Arts degree from Rutgers University - Newark, Phi Beta Kappa, with high honors; a Master of Public Administration degree from Fairleigh Dickinson University; and a law degree from Rutgers School of Law - Newark. Martin is a distinguished graduate of both the U.S. Law Enforcement Training Center and the U.S. Customs Service Academy. He is also a licensed U.S. Customs Broker (No. 20643), one who worked in the industry for several years.

Martin is a former U.S. Customs officer (senior inspector and import specialist), who was stationed at land (Champlain-Rouses Point, NY), air (JFK International Airport and Newark Liberty) and sea (Newark) ports of entry. While with U.S. Customs at the Port of New York/Newark, he was also a member of the agency's export control branch. Martin is also a former special agent with the U.S. Department of Defense, assistant prosecutor with the Office of Hudson County (NJ) Prosecutor, and an executive with a global FMC-licensed Ocean Transportation Intermediary. Martin was also a trade consultant with Unz & Co. Presently, Martin is an instructor with City University of New York's Baruch College Continuing and Professional Studies (CAPS), where he teaches import, export, and other international trade courses. In 2013, Martin received the Outstanding Instructor of the Year Award from Baruch CAPS. Martin has also taught international trade courses at Fashion Institute of Technology and Pace University in New York City. Martin is also of counsel to GRVR Attorneys (, which specializes in customs and international trade matters.

A frequent lecturer before different trade associations around the country, Martin also provides corporate training and seminars concerning customs and international trade issues.

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