Recorded: Access recorded version, only for one participant unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
Corporate Recorded: Access recorded version, Any number of participants unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
DTC involves various platforms to convey a message, social media, broadcast media, print media and the internet. Each of these platforms have special criteria to define what you can and cannot do. FDA treats those criteria in a stringent manner. FDA "trolls" these platforms to catch firms running fowl of the FDA's guidance on DTC. If they catch you, they can.
FDA applies principles of cognitive psychology to determine what and how a firm communicates consciously and unconsciously. Firm's that do not understand FDA's regulatory approach to DTC can be costly if you trip one of FDA's legal snares for labeling. This webinar will bring attendees up to speed so you are clearer about when DTC advertising makes you ripe for picking by the FDA.
Why should you Attend: You will learn how to navigate FDA's interpretations and expectations about a firm's DTC marketing practices. Applying a various guidance documents becomes a new test of the FDA's legal boundaries and enforcement options. The agency now applies the principles of cognitive psychology to determine what your message really conveys, whether you meant to or not.
This webinar will provide insight on how to manage your marketing activity when you use DTC advertising and gauge the regulatory risks you face. Attendees will see how a firm's regulatory profile requires cooperation among corporate divisions, such as marketing, regulatory affairs, legal counsel, manufacturing and finance departments. Typically, these divisions work together like oil and water. You will understand that a weak link in any department leaves the entire corporation vulnerable to FDA enforcement. And above all, attendees will also begin to apply the boundaries the FDA uses now and understand how easy it is to promote yourself into a corner.
Areas Covered in the Session: