Creating Your 2026 Marketing Strategy
Date:
Thursday, January 15, 2026
Time:
10:00 AM PST | 01:00 PM EST
Duration:
90 Minutes
More Trainings by this Expert
Product Id : 508181
Price Details
Live: One Dial-in One Attendee
Corporate Live: Any number of participants
Recorded: Access recorded version, only for one participant unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
Corporate Recorded: Access recorded version, Any number of participants unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
Overview:
This session will provide a step-by-step framework for developing an effective marketing strategy in 2026.
From understanding market trends to leveraging data-driven decision-making, attendees will walk away with actionable insights to future-proof their marketing plans. We will cover essential components such as customer segmentation, content marketing, digital advertising, and performance measurement to ensure attendees leave with a clear and adaptable strategy.
Why should you Attend:
In an era where digital transformation is accelerating, failing to develop a proactive marketing strategy can leave your business vulnerable to market fluctuations, missed opportunities, and wasted resources. Without a clear, data-driven roadmap, brands risk being overshadowed by competitors who are more agile and strategic. This session provides a structured approach to crafting a results-driven marketing strategy tailored for 2026, helping you gain a competitive edge.
Areas Covered in the Session:
- Identifying key marketing trends for 2026
- Setting realistic and measurable marketing goals
- Developing a content and distribution strategy
- Budgeting for digital marketing channels
- Aligning marketing efforts with business objectives
- Leveraging data analytics for informed decision-making
- Performance tracking and optimization
Who Will Benefit:
- Marketing Directors
- CMO's
- Growth Marketers
- Brand Strategists
- Business Owners
Speaker Profile
Kathryn E Strachan is an award-winning marketing strategist/fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe