Creating Distinctive Brands: How to Differentiate for Greater Market Share
Date:
Tuesday, January 13, 2026
Time:
10:00 AM PST | 01:00 PM EST
Duration:
90 Minutes
More Trainings by this Expert
Product Id : 508173
Price Details
Live: One Dial-in One Attendee
Corporate Live: Any number of participants
Recorded: Access recorded version, only for one participant unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
Corporate Recorded: Access recorded version, Any number of participants unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
Overview:
This webinar offers strategic insights into brand differentiation, demonstrating practical methods to identify, articulate, and leverage your brand’s unique strengths.
You'll learn about competitor analysis, psychographic profiling, and various differentiation strategies essential for establishing a robust brand identity.
Why should you Attend:
Are you uncertain if your brand truly stands out from the competition? This webinar will eliminate doubts about brand positioning, helping you confidently differentiate your business and attract higher profits and opportunities.
Areas Covered in the Session:
- Understanding Brand Positioning
- Conducting Effective Competitor Analysis (Geographic, Demographic, Price)
- Identifying Psychographic Elements for Target Audience
- Strategies for Brand Differentiation:
- Authenticity
- Heritage
- Geographic Origin
- Customer Preference
- Unique Processes
- Practical exercises to implement differentiation strategies
- Documenting actionable insights and "Aha" moments
Who Will Benefit:
- CEO's
- Marketing Directors
- Entrepreneurs
- Business Development Professionals
- Product Managers
Speaker Profile
Howard A. Lim is a highly respected business and branding architect who has been transforming companies from the inside out for nearly 40 years. As the founder of HOW Creative®, he has worked with start-ups to Fortune 100 companies-including Apple, Disney, Paramount, Xerox, Oracle, Cirque du Soleil, Mattel, AT&T, and HP-to design businesses that maximize value, scale intelligently, and deliver unforgettable brand experiences.
Howard is the creator of the SIM SystemTM, a proprietary framework that helps companies unlock exponential revenues, growth, and opportunities faster than traditional business, branding, and marketing methods. His holistic, results-driven approach has added billions in revenues and dramatically increased both brand equity and company valuation for his clients.
A sought-after speaker, educator, and advisor, Howard has delivered keynote presentations and seminars to over 100,000 of CEOs, entrepreneurs, and business leaders worldwide, empowering them to build brands that lead, inspire, and dominate.
