Crafting a Powerful Brand Personality for Maximum Customer Connection
Date:
Tuesday, February 3, 2026
Time:
10:00 AM PST | 01:00 PM EST
Duration:
90 Minutes
More Trainings by this Expert
Product Id : 508320
Price Details
Live: One Dial-in One Attendee
Corporate Live: Any number of participants
Recorded: Access recorded version, only for one participant unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
Corporate Recorded: Access recorded version, Any number of participants unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
Overview:
In this interactive webinar, you’ll explore how brand personality impacts consumer perceptions and buying behavior. You will learn to define your brand’s distinctive traits clearly and consistently across all communications and customer touchpoints, transforming your brand into a trusted part of your customers' identity.
Why you should Attend:
Unsure if your brand's personality resonates with your target audience? Overcome this uncertainty by learning how to identify, craft, and communicate a brand personality that truly engages and retains customers.
Areas Covered in the Session:
- Defining Brand Personality and Traits
- Crafting an Authentic and Resonant Brand Personality
- Aligning Brand Personality with Consumer Self-Image and Aspirations
- Selecting Key Personality Traits to Differentiate Your Brand
- Expressing Brand Personality through:
- Brand Names
- Logos
- Celebrity Endorsements
- Colors and Shapes
- Music and Sound Effects
- Product Packaging
- Promotional Materials
- Ensuring Consistency in Brand Messaging and Customer Interaction
- Practical exercises to identify and express brand traits
- Capturing insights and actionable strategies for brand development
Who Will Benefit:
- Marketing Executives
- Entrepreneurs
- Advertising Professionals
- Product and Business Development Managers
Speaker Profile
Howard A. Lim is a highly respected business and branding architect who has been transforming companies from the inside out for nearly 40 years. As the founder of HOW Creative®, he has worked with start-ups to Fortune 100 companies-including Apple, Disney, Paramount, Xerox, Oracle, Cirque du Soleil, Mattel, AT&T, and HP-to design businesses that maximize value, scale intelligently, and deliver unforgettable brand experiences.
Howard is the creator of the SIM SystemTM, a proprietary framework that helps companies unlock exponential revenues, growth, and opportunities faster than traditional business, branding, and marketing methods. His holistic, results-driven approach has added billions in revenues and dramatically increased both brand equity and company valuation for his clients.
A sought-after speaker, educator, and advisor, Howard has delivered keynote presentations and seminars to over 100,000 of CEOs, entrepreneurs, and business leaders worldwide, empowering them to build brands that lead, inspire, and dominate.
